Take Time to Think About Your New Website
Designing a website can be an exciting and challenging endeavour. And at Just Bloom we understand there are so many factors to consider, it can also feel overwhelming. To ensure a smooth website planning process and create a successful online presence, so the friendly team at Just Bloom has written a blog to help you and we've compiled a list of 10 simple things to consider when planning your website. By focusing on these essential elements, you can build a well-rounded and effective website that meets your needs and appeals to your target audience.
1. Define Your Website's Purpose
Before diving into the design process, it's crucial to determine the primary purpose of your website. Is it to sell products or services, showcase your portfolio, share information, or build a community? By clearly defining your website's purpose, you can create a solid foundation that will guide the overall design, layout, and content.
2. Identify Your Target Audience
Understanding your target audience is a key factor in creating a website that resonates with users. Consider the demographics, interests, and preferences of your ideal customers or visitors. This knowledge will help you create content that speaks to your audience's needs, ultimately increasing engagement and conversions.
3. Choose a User-friendly Domain Name
Your domain name is your website's address on the internet, and it plays a crucial role in your online presence. Choose a domain name that is simple, memorable, and easy to spell. Avoid using numbers, hyphens, or overly complex words. Additionally, opt for a popular domain extension, such as .co.uk, .com or .org, for better recognition and credibility.
4. Plan Your Website's Structure
A well-planned website structure enhances usability and navigation, making it easier for visitors to find what they're looking for. Create a sitemap outlining the main pages and subpages of your website, and organise them in a logical, hierarchical manner. This will not only improve user experience but also contribute to better search engine optimisation (SEO).
5. Prioritise Responsive Design
With an increasing number of people accessing the internet on various devices, it's essential to ensure your website looks great and functions well on all screen sizes. A responsive design automatically adjusts the layout and content to fit different devices, providing a seamless user experience. Additionally, search engines like Google prioritise mobile-friendly websites in search results, making responsive design an essential aspect of your website's SEO.
6. Focus on Visual Appeal
The visual design of your website plays a significant role in attracting and retaining visitors. Choose a colour scheme that reflects your brand identity and use high-quality images and graphics to create a professional, visually appealing website. Make sure your chosen fonts are easy to read and consistent across your website. Aim for a clean, uncluttered design that allows users to focus on the most important elements of your site.
7. Create Engaging and Valuable Content
Content is king when it comes to a successful website. Create informative, engaging, and valuable content that appeals to your target audience and addresses their needs. Use a mix of text, images, and multimedia elements to provide a rich user experience. Keep your content up-to-date and regularly add new, relevant content to keep users coming back.
8. Optimise for SEO
Search engine optimisation is crucial for driving organic traffic to your website. Optimise your website's content and structure to improve its visibility on search engines like Google. This includes using relevant keywords, writing descriptive meta tags, creating a clear site structure, and implementing internal and external links. Also, consider integrating your website with social media platforms to encourage sharing and increase your online reach.
9. Implement Clear Calls-to-Action
A call-to-action (CTA) is a prompt that encourages users to take a specific action, such as signing up for a newsletter, purchasing a product, or contacting you for more information. Strategically placed CTAs throughout your website can guide visitors through your desired conversion funnel and increase engagement. Use clear, concise language and visually appealing buttons or links to make your CTAs stand out and encourage users to take action.
10. Plan for Website Maintenance and Updates
A successful website requires ongoing maintenance and updates to keep it fresh, relevant, and SEO optimised. Regularly review your website's content, design, and functionality to ensure it remains up-to-date and continues to meet the needs of your target audience. Also, stay informed about the latest web design trends, SEO best practices, and new features to keep your website current.
In Conclusion
Planning a website can be a complex process, but by focusing on these 10 simple aspects, you can create a well-rounded and effective online presence that appeals to your target audience and supports your goals. Remember to define your website's purpose, identify your target audience, choose a user-friendly domain name, and plan your website's structure. Prioritise responsive design, focus on visual appeal, create engaging and valuable content, optimise for SEO, implement clear calls-to-action, and plan for ongoing maintenance and updates. By considering these essential elements, you'll be well on your way to building a successful website that stands out in the digital landscape.
Just Bloom, would love to help :)
If you love the idea of having Wix but want to take the hassle out of launching your business online or don’t want a templated design, then let us create a professional brand and website for you. Just Bloom are brand specialist and Wix website designers.
Comments